Aligned design across 63 markets and doubled hand over and delivery speed

How we aligned design in 63 markets and sped up deslign deliveries

CHALLENGE

Inconsistent design across 63 markets and misalignment between design, brand and code, leading to time-consuming reviews and too much time spent on component development. 

SOLUTION

A new Figma design system, aligned with Storybook (Material UI) as the single source for development, an AI-assisted review and alignment to keep design and code in sync and Banner and CTA centralization to have the brand and EAA aligned across 63 markets

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STORYBOOK2
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SCOPE

63 markets.
Partnered with Brand, Engineering leadership, CPO, Design team

BUSINESS IMPACT

2x faster delivery
Fewer feedback loops and One consistent brand across 63 markets.

MY ROLE

Set and owned direction, Led the design team, Brand and stakeholder alignment,
Supported FE Lead in AI work, EAA compliance, Design system AI set up,
Drove the system from strategy to launch.