Notification services

CHALLENGE

Important updates about orders, payments and offers weren’t reaching users because many didn’t use email, which was Oriflame’s primary communication channel.
Communication across SMS, email and apps was inconsistent, unaligned across platforms and far below industry standards.

Important updates about orders, payments and offers weren’t reaching users because many didn’t use email, which was Oriflame’s primary communication channel.

Communication across SMS, email and apps was inconsistent, unaligned across platforms and far below industry standards.

THE SOLUTION

A high‑performance Notification service capable of sending millions of messages across Web, the Oriflame e-com App and the Business App. Fast, reliable and scalable, built to double notification reach and unify communication across platforms.

SCOPE

A complete notification ecosystem: rules, User Experience, behaviour, UI design, icon system, manual and transactional notifications, priority logic, multi‑language support and real‑time sync across three platforms

BUSINESS IMPACT

Live in 60+ markets with 430M+ notifications delivered -over 50% of users now view order notifications, improving clarity and reducing support needs.
A unified, scalable system that strengthens communication and operational efficiency across markets.

Live in 60+ markets with 430M+ notifications delivered; over 50% of users now view order notifications, improving clarity and reducing support needs.

A unified, scalable system that strengthens communication and operational efficiency across markets.

MY ROLE, LEADERSHIP AND PROJECT DETAIL

I led the design direction and set the UX expectations for the Notification Service, defining KPIs, aligning on business priorities and ensuring the user journey was grounded in data and insights.
I guided the product designers through the triple‑diamond process and ensured smooth alignmend across UX, Tech and Business.
I supported in shaping the core rules, behaviour and UX structure of the Notification system and made sure it aligned consistently across all platforms.

I led the design direction and set the UX expectations for the Notification Service, defining KPIs, aligning on business priorities and ensuring the user journey was grounded in data and insights.
I guided the product designers through the triple‑diamond process and ensured smooth alignmend across UX, Tech and Business.

I supported in shaping the core rules, behaviour and UX structure of the Notification system and made sure it aligned consistently across all platforms.