ORIFLAME
ORIFLAME
A new native shopping
experience optimized for the users
A new native shopping
experience optimized
for the users
CHALLENGE
CHALLENGE
Oriflame’s old native app was slow, unstable and difficult to use. This limited conversion, engagement and the ability for future scale.
Oriflame’s old native app was slow, unstable and difficult to use. This limited conversion, engagement and the ability for future scale.
THE SOLUTION
A new native shopping app built for speed, stability and a seamless user experience, with a scalable UX/UI foundation. Launched across 63 markets
A new native shopping app built for speed, stability and a seamless user experience, launched across 63 markets with a scalable UX/UI foundation.
SCOPE
The work covered all core e-commerce shopping flows for eg: Search, Product listing, Product pages, Cart, Order Management, Upsales, Subscription and Checkout.
The work covered all core e-commerce shopping flows for eg: Search, Product listing, Product pages, Cart, Order Management, Upsales, Subscription and Checkout
BUSINESS IMPACT
The new app now drives 97% of all sales (2026).
User engagement, task completion and user satisfaction increased across all markets thanks to improved speed, clarity and UX consistency.
97% of sales goes through the new app 2026.
Improved engagement, Task completion and user satisfaction. Scalable UX/UI patterns ensured high-quality experiences globally, with measurable gains across nearly all business and UX metrics.
MY ROLE - LEADERSHIP AND PROJECT DETAIL
I led the UX/UI strategy within the Oriflame App team; setting direction, guiding designers, defining structure and ensuring alignment with business goals, brand standards and global market needs.
I oversaw design validation, flow optimisation and the overall quality of the user experience and UI Design and overviwed the testing on prototype, beta and after launch.
(During the first phase, to not miss deadline, I stepped in as the main designer due to lack of designer in the team. I set the UX rules and foundation alongside UI Design, building the main views, ensuring the team had a clear and scalable starting point once fully staffed)
I led the UX/UI strategy within the Oriflame App team; setting direction, guiding designers, defining structure and ensuring alignment with business goals, brand standards and global market needs.
I oversaw design validation, flow optimisation and the overall quality of the user experience and UI Design and overviwed the testing on prototype, beta and after launch.
(During the first phase, to not miss deadline, I stepped in as the main designer due to lack of designer in the team. I set the UX rules and foundation alongside UI Design, building the main views, ensuring the team had a clear and scalable starting point once fully staffed)
TESTAMONIALS
TESTAMONIALS
