I'm Nilla,
a data-driven Product Design Director with 10+ years of experience leading teams and driving growth through digital products.
I'm Nilla, a data-driven Product Design Director with 10+ years of experience leading teams and driving growth through digital products.
The design process:
The design process:
Projects
Projects
Project examples delivered by my team.
Oriflame app
Oriflame app
A brand new shopping experience driving
91% of all digital sales in Oriflame
A brand new shopping experience driving 91% of digital sales in Oriflame
A brand new shopping experience driving 91% of digital sales in Oriflame
A brand new shopping experience driving 91% of digital sales in Oriflame
Notification service
Notification service
How we decreased calls to customer service
by 20%
How we decreased calls to customer
service by 20%
How we decreased calls to customer service by 20%
How we decreased calls to customer service by 20%
Checkout
Checkout
How we created a simple checkout journey and increased completed orders with 8%
How we created a simple checkout journey and increased completed orders with 8%
Design system
Design system
A new Design system aligned with Storybook
to boosting speed and consistency across teams
A new design system aligned with Storybook to boosting speed and consistency across teams
A new design system aligned with Storybook to boost speed and consistency across teams
A new design system aligned with Storybook to boost speed and consistency across teams
Bokus
Bokus
A fresh digital audiobook presence to engage book lovers across Sweden
A fresh digital audiobook presence to engage book lovers across Sweden
Bokus
Live illustrated stories using AI & Machine learning
A fresh digital audiobook presence to engage book lovers across Sweden
Experience
Experience
TEAM
Practical management experience with product designers in an agile product development environment
Regular set up of different inputs to the
Processes for: Trend analysis, Benchmarks, User feedback, Testing and Data insight, UX Methods
TEAM
- Practical management experience with product designers in an agile product development environment
- Regular feeback/support in: Trend analysis, Benchmarks, User feedback, Testing and Data insight, UX Methods
- Hireing, salaries and budgets
- Conflict handling
- Mentor and development in team members
- Leading global teams
- Support Leads in implementing strategic thinking in their teams
Hireing, salaries and budgets
Conflict handling
Mentor and develop team members
- Leading global teams
- Support Leads in adopting strategic thinking in team
.
PROJECTS
- Cross-platform design experience & integrating multiple systems and platforms
- Balance the workload of projects
- Set and follow up important KPI:s
- Data driven focus
- Data; Google Analytics, Hot Jar, Usability Hub etc.
- Constantly improving the shopping experience in different parts of the user journey
PROJECTS
- Cross-platform design experience
- Balance the workload of projects
- Set and follow up important KPI:s and align with developer teams
- Data; Google Analytics, Hot Jar, Usability Hub etc.
- Constantly improving the shopping experience in different parts of the user journey
- Working close to other Directors - Department Director, PO, IT Managers and global Stakeholders
- Overview projects involvement
- Agile metodologies across teams and organization
- Support in UX & testing methodologies
- Scalability as key factor in all projects
- Working close to other Directors
Department Director, PO, IT Etc - Working close to global stakeholders
- Agile metodologies across teams and organization,
- Testing, interviews and prototyping
- Overview projects involvement
- Support in UX & testing methodologies
- Scalability as key factor in all projects
- Post launch testing to meet KPIs, goals and user satisfaction to improve business impact.
.
GENERAL
Own and drive all UX initiatives, UX processes & governance and the global UX strategy (WIP) , aligning design with business goals, maintain alignment across markets, improve col-lab between teams and departments and easlily support scalability
Shipped many various digital consumer products over the years
A broad understanding in create exciting, consumer-oriented experiences across markets and platforms
Implement UX thinking into a large scale organization
Focus both in and outside the product area to contribute to strategy & processes across the company
- What drives me: Optimization and improvement, with a clear focus on delivering better outcomes.
GENERAL
- A broad understanding in creating exciting, consumer-oriented experiences across markets and platforms
- Implement UX thinking into a large scale organization
- Focus both in and outside product areas to contribute to strategy & processes across the company
- Agile mindset; easily adapt to change and business/organizational needs
- Work close to other functions for eg. Strategy, Sales, Brand & Content
- Experience in different areas: Growth, Acquisition, Payments, Order Management, Checkout, E-com
Created a unified design system for web and mobile app, integrated with Storybook streamlining development, reduce redesign time, and support cross-team reuse of components leading to improved cross-team delivery efficiency.
Agile mindset; easily adapt to change and business/organizational needs
Work close to other functions for eg. Strategy, Sales, Content, Brand
Experience in different areas: Growth, Acquisition, Payments, Order Management, Checkout, (for e-com)
- Today responsible for overall UX and UI across platforms across 60+ countries for Oriflame
.