I'm Nilla,
a data-driven Product Design Director with 10+ years of experience leading teams and driving growth through digital products.
I'm Nilla, a data-driven Product Design Director with 10+ years of experience leading teams and driving growth through digital products.
The design process: Triple diamond
The design process:
Projects
Projects
Oriflame app
Oriflame app
A brand new shopping experience driving
97% of all digital sales in Oriflame
A brand new shopping experience driving 91% of digital sales in Oriflame
A brand new shopping experience driving 91% of digital sales in Oriflame
A brand new shopping experience driving 97% of digital sales in Oriflame
Notification service
Notification service
How we decreased calls to customer service
by 20%
How we decreased calls to customer
service by 20%
How we decreased calls to customer service by 20%
How we decreased calls to customer service by 20%
Checkout
Checkout
How we improved the checkout journey and increased completed orders with 8%
How we redesigned the checkout journey and increased completed orders with 8%
Design system
Design system
A new Design system aligned with Storybook, boosting speed and consistency across teams
A new design system aligned with Storybook to boosting speed and consistency across teams
A new design system aligned with Storybook to boost speed and consistency across teams
A new design system aligned with Storybook to boost speed and consistency across teams
Bokus
Bokus
Built a new audiobook app with focus on retention
Built a new audiobook app focused on retention
Google AI
Live illustrated stories using AI & Machine learning
Live illustrated stories using AI & Machine learning
Experience
Experience
TEAM
Built and led a team of 6 Product designers, improving ways of working, cross-team collaboration and individual growth
Implemented a global UX strategy and UX process, reducing time spent on repeated mistakes with 10%, speeding up decision making and focusing on the right projects
Implemented a scalable Figma + Storybook (Material UI) design system, increasing global design consistency and reducing design and development time
Partnered closely with global Stakeholders and Engineering Management, being involved in both strategic and technical decisions
TEAM
Built and led a team of 6 Product designers, improving ways of working, cross-team collaboration and individual growth
Implemented a global UX strategy and UX process, reducing time spent on repeated mistakes with 10%, speeding up decision making and focusing on the right projects
Implemented a scalable Figma + Storybook (Material UI) design system, increasing global design consistency and reducing design and development time
Partnered closely with global Stakeholders and Engineering Management, being involved in both strategic and technical decisions
Delivered measurable project outcomes, including:
1. -20% calls to customer service by improving cross platform notifications
2. +7% subscription conversion by simplifying the subscription process
3. -8% time from add to bag to completed checkoutProposed a global cross-department initiative, post-launch reviews, to C‑suite with purpose to improve efficiency, reduce duplicate work and share learnings in global organization (ongoing)
Hireing, salaries and budgets
Conflict handling
Mentor and develop team members
PROJECTS
- Cross-platform design experience & integrating multiple systems and platforms
- Balance the workload of projects
- Set and follow up important KPI:s
- Data driven focus
- Data; Google Analytics, Hot Jar, Usability Hub etc.
- Constantly improving the shopping experience in different parts of the user journey
- Worked close with Business stakeholders, Sales, Brand, Marketing, Engineering etc
- Agile metodologies across teams and organization,
- Testing, interviews and prototyping
- Overview projects involvement
- Support in UX & testing methodologies
- Scalability as key factor in all projects
- Post launch testing to meet KPIs, goals and user satisfaction to improve business impact.
- Worked close with Business stakeholders, Sales, Brand, Marketing, Engineering etc
- Agile metodologies across teams and organization,
- Testing, interviews and prototyping
- Overview projects involvement
- Support in UX & testing methodologies
- Scalability as key factor in all projects
- Post launch testing to meet KPIs, goals and user satisfaction to improve business impact.
GENERAL
Own and drive all UX initiatives, UX processes & governance and the global UX strategy (WIP) , aligning design with business goals, maintain alignment across markets, improve col-lab between teams and departments and easlily support scalability
Shipped many various digital consumer products over the years
A broad understanding in create exciting, consumer-oriented experiences across markets and platforms
Implement UX thinking into a large scale organization
Focus both in and outside the product area to contribute to strategy & processes across the company
- What drives me: Optimization and improvement, with a clear focus on delivering better outcomes.
- Agile mindset; easily adapt to change and business/organizational needs
Work close to other functions for eg. Strategy, Sales, Content, Brand
Experience in different areas: Growth, Acquisition, Payments, Order Management, Checkout, (for e-com)
- Today responsible for overall UX and UI across platforms across 60+ countries for Oriflame
- Agile mindset; easily adapt to change and business/organizational needs
Work close to other functions for eg. Strategy, Sales, Content, Brand
Experience in different areas: Growth, Acquisition, Payments, Order Management, Checkout, (for e-com)
- Today responsible for overall UX and UI across platforms across 60+ countries for Oriflame